Ms. Dervish, long known for attempting to broaden women's professional golf appeal beyond the narrow confines of L&B women, has tried a number of initiatives in the past to reach out to 'breeders'. She has banned trophies in the shape of dildos, players giving interviews to the press in the nude, spitting and pulling at their crotches while on TV, and close cropped hair. Despite these efforts, the LPGA has been unable to break free of the image of the Dinah Shore Weekend in Palm Springs.

     This event, an out growth of the Dinah Shore LPGA Tournament, draws thousands of 'non-breeders' to the Palm Springs area each Spring for a bacchanalian festival. Recent events have rivaled the Coachella festival in size. Hotels, bars, and strip clubs are routinely sold out years in advance. "It's a real hoot," says recent participant Frank Libertine. "I've been out since high school and I love it!" she said.

     "We need to discourage this association with the LPGA tour. I mean there's nothing wrong with it but there's also nothing right with it either," added Dervish. "It's sort of left but the butches usually vote right. We're getting lot's of flack from the religious right about this behavior and we need to change our image. The new clothing regulations are a step in that direction."